How the 3 Best Fashion Luxury Brands Activate Their Employer Brand

How the 3 Best Fashion Luxury Brands Activate Their Employer Brand We’ve all heard of them: Louis Vuitton, Burberry and Chanel. Three massive fashion luxury brands. Three huge consumer brands. But what about their employer brand? Lets explore their unique takes on employer brand, and how they utilize employer brand in tandem with their ever-popular consumer brand. 1. Louis Vuitton The fashion house and luxury retail company was founded in 1854 by Louis Vuitton. The labels LV monogram appears on most of its products, ranging from luxury trunks and leather goods to ready-to-wear, shoes, watches, jewelry, accessories, sunglasses and books. For the 12th year in a row LVMH figures first among French students at business and management schools, according to Universum. This ranking is the result of a dynamic and innovative human resources policy that actively engages with young talents. These results confirm the attractiveness of the LVMH Group and its Maisons, recognizing the effectiveness of our recruitment and talent development policy. Over 200 events were held in 2016 to engage with students. Journey to the heart of exceptional watchmaking and relive highlights of Baselworld 2018 in a best of video.#Bulgari #Hublot #TAGHeuer #ZenithWatcheshttps://t.co/9vy4GKRRQi pic.twitter.com/jrVOtdbe0h â€" LVMH (@LVMH) April 4, 2018 When we take a look at the Louis Vuitton careers page, there’s an overload of information about the fashion house. Visually the careers website is very attractive, with separate chapters, supported by loads of visuals, which is always a plus! 2. Burberry The British luxury fashion house is headquartered in London, England. Last year Christopher Bailey decided to leave Burberry, which was shocking for the fashion industry. But now the new Burberry CEO Marco Gobbetti wants to take the brand upscale and totally go against its history and traditions. Repositioning a 161-year-old business with so much history seems impossible. The Burberry brand is kind of  royal, since the trenches were worn during the First World War by British soldiers, and the house was granted Royal Warrants by the queen. View this post on Instagram ‘I have always loved the trench; its English history and timeless quality. Jack Borkett . Hebe wears The Westminster in classic honey with a graffiti-print silk scarf . Styled by Jack Borkett for #Burberry. Captured in a new #BurberryPhotoSeries by Thurstan Redding. The #TrenchReimagined A post shared by Burberry (@burberry) on Apr 5, 2018 at 10:59am PDT Besides being an ‘old’ brand, Burberry keeps up to date on social media, especially Instagram, where they have an astonishing 11.2 million followers. Just like its other high-end competitors, Burberry is using its account to post (backstage) pictures from campaigns, fashion shows, shoots and more. On the careers page, the Burberry heritage is very present, but you can also find a sustainable future vision for 2022. Despite that the “working at Burberry” section is a bit plain and sometimes not structured logically, you can still find all the information you want. 3. Chanel One of the most popular brands of all time, ever since Gabrielle ‘Coco’ Chanel learned her sewing skills from the nuns in the orphanage. She opened her first store in 1910, financed by one of her many admirers. At first she started off with hat making, but soon enough she turned to women’s clothing. All of Chanel’s designs turned out to be revolutionary and timeless, such as the tweed jacket and classic flap bag. Behind-the-scenes of the #CHANELHandbagStories campaign by Karl Lagerfeld with Kaia Gerber in Gabrielle Chanel’s apartment at 31 rue Cambon in Paris. pic.twitter.com/Dsah1BYq78 â€" CHANEL (@CHANEL) April 4, 2018 Whilst the flap bag is sophisticated and timeless, the careers website could use a bit of work. First of all, when first visiting the site, you’ll be asked to select a country. After selecting, you’ll only be able to see the applications for that specific country. The consumer website of Chanel is visually very attractive, but the careers page is quite the opposite, with no images at all! Lets Wrap it up So, what can we say about the way these three major fashion brands are activating their employer brand? Well, it seems like Louis Vuitton is the winner when it comes to the careers page, also because they’re the only ones with the careers page as a part of the official website. However, the brands are solid (but mostly consumer) brands on social media, which makes it difficult to pick a winner. Let’s just say they could all put some more effort in their employer brand. Whether that’s the structure of a careers page or creating relevant content for specific platforms.

Personal Branding Interview Nick Palazzo - Personal Branding Blog - Stand Out In Your Career

Personal Branding Interview Nick Palazzo - Personal Branding Blog - Stand Out In Your Career Today, I spoke to Nick Palazzo, who is the co-founder of STACK, a multimedia sports brand that educates, inspires and entertains athletes. STACK recently launched a new social networking site for high-school athletes, the Gatorade Performance Center. In this interview, Nick talks about his new social network, brand partnerships, and more. Why a social networking site for high-school athletes? We are building more than a social network of high schools athletes. It is a social training platform that includes many of the basic social network features such as creating a profile, communicating with friends and sharing your progress. The real innovative elements of the site involve how it integrates with Facebook. For example, when a high school athlete sets a goal such as lifting 200 lbs. in the bench press, as soon as that goal is achieved there is automatically a message sent to their friends on the site, but also on Facebook. This is the next generation of social media ? leveraging the large existing platforms like Facebook, while bringing custom tools and functionality for a vertical audience such as high school athletes. What does a brand like Gatorade do to help boost your brand and how do they align with your product? Gatorade is the clear leader and dominate player in the sports nutrition category, so their commitment and deep partnership brings tremendous credibility to STACK. Further, the fact that they are laser focused on performance athletes and one of the most trusted and establish brands in the entire sports category, opens the opportunity for great partnership opportunities between non-competitive brands in the sports space. In terms or aligning with our product, Gatorade desires to be a catalyst for athletic achievement. There is no other media brand or platform that aligns with this mission more than STACK, so it is a natural partnership. The truly unique part of the partnership is that not only have we partnered on traditional media and advertising, we have created an entirely new platform for our respective target audience of performance athletes. This is much more than a media and advertising partnership ? it is a strategic alliance of two of the top players in the space that have committed to reaching and engaging this audience in ways that have never been done before. How do you go about forming a strategic partnership? It starts with a meeting of the minds in terms of looking at a relationship differently than its current form. From 2005-2008, we were a media vendor to Gatorade. In 2009 and beyond, we are a strategic partner. Strategic partnerships take a long time with large corporate partners, but are based on solid results, common target audiences and mission fit. But, at the end of the day, it is all about bringing not only ideas but execution ability. Do you think there is a disconnect between college athletes and their coaches? How will this new technology bridge that? This current platform is primarily focused on high school athletes and empowering them to achieve their performance goals. In terms of a disconnect between college athletes and coaches, I think the issue is greater in the professional sports. Many professional athletes are not open to being coached and do not have great worth ethics. We focus our content efforts on those athletes that embody the brand principles of STACK. They work hard and are at the top of the professional ranks. How did you decide you wanted to get into the performance/training industry? I was a former high school and college athlete. As a college football player at Harvard, I got exposure to top training and performance methods that I thought could be applied to the masses. I was always looking for ways to improve my performance and could not find any credible sources of information when I was in high school and in my early years at college. STACK exists to bridge that gap and provide athletes with the best performance training information, while also connecting marketers to this very influential and powerful market of athletes. Nick Palazzo is the co-founder of STACK, a multimedia sports brand that educates, inspires and entertains athletes. Through its formal partnerships with more than 7,000 high schools, STACK connects with millions of high school athletes each month. The STACK franchise includes STACK.com, STACK Magazine, MySTACK, STACK TV, and STACK Events. STACK was conceived by Palazzo and Chad Zimmerman, both former high school and college athletes, to fill the resource void for safe and effective high school-specific training information. Palazzo graduated cum laude with a Bachelor of Arts degree in Economics from Harvard University.

Best Career Advice Websites - VocationVillage

Best Career Advice Websites - VocationVillage With so much information online, it can be tough to identify the best career advice websites. I spend a ton of time reading about career development including job search advice, so here are four of my favorites (alphabetized rather than ranked):Click on the logos to visit these sites.. Of all the people who give career advice online, former recruiter Donna Svei is someone where my consistent reaction is, Yes, I agree with her! Sveis specialty is writing resumes and LinkedIn profiles to help job seekers maximize how well their marketing materials serve to open employment doors for them. .. CareerBliss is a career community that features 3.5 million job postings, 4 million salaries,  and 700,000 company reviews. Their content is useful for anyone who wants to explore potential career and job opportunities. CareerBliss also publishes a Happiest Companies in America list. For 2018, the winner is Keller Williams Realty. ..Winner of multiple Webby Awards, glassdoor is a great site for researching jobs, careers, salaries, and companies. While some critics say that only unhappy employees or dissatisfied job seekers leave reviews on sites like glassdoor, it is still valuable to look for trends in what people are saying. If 10,000 people say the work-life balance at a company is terrible, I wouldnt gamble that they are all wrong. Id definitely listen and if you decide to work there, anyway, at least you will make that decision from an informed perspective. ..The online Occupational Outlook Handbook is published by the U.S. Bureau of Labor Statistics. If you pay taxes to the U.S. Government, here is one of the best uses of your tax dollars. This is often the  first  source I check if I want to know more about a traditional career path. The published info does not include unusual or cutting-edge careers, but all the predictable careers are included and for those occupations, there is a good amount of information given and suggestions for where to find out more. .

10 Steps To a Promotion (Without Working Longer) - Classy Career Girl

10 Steps To a Promotion (Without Working Longer) Working long, thankless hours is bad for the soul â€" and it may not be doing your career any good, either. If you’re looking to rise within your organization, you will be heartened to hear that getting a promotion is no longer a case of out-working your rivals. Rather, relationships and meaningful engagement with the business are far more important. 10 Steps To a Promotion (Without Working Longer) Indeed, leading management consultant Harvey J. Coleman has shown how the work you do (“Performance”) only makes up 10% of what will get you promoted. What other people think of you (“Image”) makes up the next 30%, while how aware others are of the work you’re doing (Exposure) balances out the rest. Of course, you’re not about to start easing up on your “performance” â€" but Coleman’s way of looking at things clearly emphasizes the benefits of working smarter, not working harder. For instance, instead of plowing through quantifiable tasks each morning before the boss even hits the office, try matching your schedule to hers and making a point of asking for feedback on what you’re doing. This demonstrates the work you’ve put in, your desire to improve, and your interest in the company’s welfare. [RELATED: 5 Not So Obvious Reasons You Havent Been Promoted] And remember that those around you are also a part of the bigger picture. Ask for help if you need it, and offer help when it looks like someone else does. Taking time out of your own schedule may seem counter-productive, but a meaningful professional encounter will improve your position in the firm more than ticking a couple more tasks off of your to-do list. This infographic gathers these tips and more into a veritable roadmap to promotion. From figuring out your company’s fundamental mechanics to learning from the successes of others, it’s a positive and actionable path towards building your profile in the workplace and stepping up to the next level.

Resume Writing Resource

Resume Writing ResourceIf you are looking for a resume writing resource, then this article can be your key to the door. Whether you want to create a professional resume for your current job or if you are looking to make a career change, this article will help you understand the importance of a resume.Resume writing is one of the main duties of any job seeker, no matter what field they are in. By creating a resume, you will give your employer's an objective way to assess your skills, qualifications and experience. In many cases, a resume is the first thing that they will read when your application is being reviewed. As such, it is important that your resume presents your best attributes, details specific skills and experiences, and lets the employer know what you can do for them.There are many benefits to creating a resume. One of the major benefits is that it can greatly increase your chances of getting that new job you have been looking for. Some job seekers say that having a well-w ritten resume gives them an advantage over other applicants that may not put as much effort into their resumes.A resume is a small tool that can go a long way in improving your job search. If you are considering starting your own resume writing service, the best step you can take is to consult a resume writing resource. These writers are going to be able to take a job and get it done, not only for you but for the employer as well. They can provide your job with professional and unique results.If you are a parent looking for a part-time position, resume writing can be more than just a sideline. With the proper guidance, you can make the best of your current job and find yourself a job where you will be able to move forward with your career.When you find yourself needing assistance with your resume, it is important to consult a writer who has the skills and resources to help you write a professional and compelling resume. This is also a service that can benefit all kinds of job search ers, so you don't have to be limited to your current job. If you want to use your resume to begin a new career, it can really open doors for you.It is important to find the right writing resource for your resume writing needs. A writing service will have the expertise and resources to develop a professional resume that will impress your future employer. If you know someone who has had success with a professional resume writing service, consider their suggestions.Another great resource for a resume writing service is online websites that offer a variety of resume templates, including those specifically designed for professionals. These sites will help you make your resume stand out from others on the job market. They can also save you time, as you can request resume samples for free from these sites.